"The board decided that we needed to be part of the digital transformation that almost exploded in our face"
This is a really interesting story about digitalization, and how Avensia and Stenströms found the way forward for the company, without harming valuable relationships or Stenströms's brand values.
- How Stenströms managed to launch their own B2C site and keep their loyal retailers happy
- How brand values were transfered onto a digital platform
- How Stenströms management perceived the digitalization journey