Using our expertise within customer behavior and conversion optimization, we review the current solution based on the customer's experience:
- Meny and navigation
- Search and filtering
- Page types
- Content and relevance
- CTA, cart and checkout
- Customer Journey & UX: Inspire, Inform, Transact, Engage
Insights from the analysis are used to create an action plan with concrete measures to optimize digital sales and as hypotheses for further Google Analytics-optimization.