Experience concept development
How do you work to improve the customer experience? How do you differentiate yourself from your competitors? What do your customers expect from you? What are your goals for the future?
The first step in concept development is to map your current commercial power and ability to deliver valuable contributions to the overall customer experience. With insights based on what your customers really think and say, we can specify your goals and carry out a creative
simulation of your experience concept. This simulation helps us evaluate driving forces and their benefits for the customer and for the business.
With the commercial value and your priorities as the foundation, we can produce an insight-driven, strategic roadmap for further concept development within the company.
In order to give your company the best guidance, we need to understand your current situation, challenges, future aspirations and your customers’ expectations. This initial mapping is a way for us to gather insights about your company, to be able to summarize conclusions, pin down your focus and specify requirements for your continued work towards an attractive customer
With the information from the initial mapping, we can provide you with:
• An inventory of your needs to determine the scope and your goals
• Implementation of a customer survey or mystery shopping (based on
• Preparation, facilitation and documentation of workshops
• A summary of a strategic roadmap for your continued work with
• A final report
We can also adapt our offer according to the specific needs and preconditions of your company.