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BAMA - their journey towards supply chain efficiency and faster time to market

Accurate and consistent handling of product data is crucial for BAMA's business. In this webinar, Avensia and BAMA walk you through BAMA's journey towards an efficient way of working and a future-proof digital infrastructure, based on Riversand's MDM solution. Aired October 22nd.


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Meet the speakers

Magne-webinarMagne Bergan
Head of Master Data management at BAMA Gruppen AS

Magne is driving the work towards a more efficient and future-proof solution for master data management within BAMA, together with Avensia and Riversand. He has been working with development of master data management and business intelligence for more than 10 years.


magnus-hedbergMagnus Hedberg
Director of Information Management Strategy at Avensia

Magnus is a business analyst and advisor in the area of information management for the Food & beverage sector. He was part of the initial strategic work with BAMA, when the data governance models and the processes were set, to optimize the use of Riversand’s platform.

About BAMA

BAMA is Norway’s largest private distributor of fruit and vegetables, operating as wholesale traders of imported and Norwegian-produced fresh produce in fruits, vegetables, and flowers. 



This case study webinar will include:

  • The challenges 
  • The  strategy work
  • The solutions
  • The results